Red Coat Theory
Everyone wants a “red coat”; something you wear not only to stand out from the crowd but to be the first (and only) one to claim its ownership among your friends. Hence, the second, third, and forth person to own this “red coat” is suppressed by societal peer pressure not to invite attention for fear of title “copycat”.
However, this cascade of effects will only come into reality if the owner embraces all the responsibilities of owning this “red coat”. This means getting a nice pair of Rock&Republic jeans, a pair of black 3” patent pump and either a $$ hair cut or a really good hair straigtener.
This explains why ladies would buy a $1500.00 Prada handbag instead of three $500.00 Coach handbags. Coach handbags are necessities but the Prada bag is about luxury, glamour and envy.
i’m sorry, $500 coach bags are necessities? my, aren’t we a little presumptuous.
Well its’ more like $100-$500, but I didn’t want to divide by like 15. And yes they are not necessities since I don’t have one…but everyone else seems to have own one at some point in their lives.
i don’t have a coach bag either
although everyone does seem to have one haha